Sunday, December 29, 2019
Does Atticus Kill A Mockingbird - 1290 Words
To Kill a Mockingbird Project 1. ââ¬Å"So if spitting in my face and threatening me saved Mayella Ewell one extra beating, thatââ¬â¢s something Iââ¬â¢ll gladly take.â⬠(Lee 222)â⬠The fact that Atticus does not retaliate when Bob Ewell spits on his face shows that he is courageous. He does not wish to fight, but instead, walks away with his head held high. It takes real courage to walk away after being spat on. 2. ââ¬Å"In our courts, when itââ¬â¢s a white manââ¬â¢s word against a black manââ¬â¢s, the white man always wins. Theyââ¬â¢re ugly, but those are the facts of life.â⬠(Lee 224) The outcome of a trial between a white and a black person will always favor towards the white. No matter what logic and reason the black person pulls, he will always lose the trial. During a trial, a decision should be made base on laws. However, Atticus has come to the realization that judgements are made by the color of oneââ¬â¢s skin as oppose to the law. 3. ââ¬Å"As you grow older, youââ¬â¢ll see white men cheat black men every day of your life, but let me tell you something and donââ¬â¢t you forget itââ¬âwhenever a white man does that to a black man, no matter who he is, how rich he is, or how fine a family he comes from, that white man is trash.â⬠(Lee 224). The quote is stressing the concept that during the 1930s, it was very common for a white person to frame a bla ck man. It is quite ironic how the whites thought of the ââ¬Å"colored-folksâ⬠as trash but in reality, itââ¬â¢s the other way around. Atticus is emphasizing the importance thatShow MoreRelatedHow Does Atticus Kill A Mockingbird?2124 Words à |à 9 Pagesimportant in any day and age, whether it is the 1930s or today. This quote connects to To Kill a Mockingbird because Atticus Finch teaches his children, Jem and Scout, about gratitude and acceptance. Atticus isnââ¬â¢t wealthy, and his wife passed away, but he teaches Jem and Scout to appreciate the life they have and the people they have with them regardless. Accepting others for their differences is a huge lesson Atticus teaches Jem and Scout. For example he teaches them about accepting Boo Radley, the townRead MoreWhat Does Atticus Kill A Mockingbird? By Harper Lee1354 Words à |à 6 Pagessuccinct statement on how he defines the qualities of being a noteworthy father. Atticus Finch, from Harper Leeââ¬â¢s novel T o Kill a Mockingbird, clearly fits this definition. In the eyes of Jem and Scout, Atticus is an altruistic father. Notably, he treats his children with significant respect, he showers them with kindness, and he shows them a large amount of affection. As the novel unfolds, Harper Lee suggests that Atticus is a model parent; moreover, Jem and Scout truly admire their father. He isRead MoreHope in To Kill a Mockingbird by Harper Lee911 Words à |à 4 PagesTo Kill a Mockingbird by Harper Lee is extensively a story of hope. Hope is to wish for something with expectation of its fulfilment and to have confidence; trust. This is shown through the themes, issues and the characters in the novel. Atticus represents hope, he is optimist. He is from the higher class and defends the lower class and still has the anticipation to win. The Finch family has hope as Atticus has taught his children to be accepting and have open-minds. Racism and prejudice, giveRead MoreWhy Not to Ban Harper Lees To Kill A Mockingbird990 Words à |à 4 PagesTo Kill a Mockingbird by Harper Lee has been challenged/banned countless times since itââ¬â¢s original publication in 1960. The reasoning people could have behind banning it is that they feel that th e racism, language and subject matter in the book is offensive, inappropriate, immoral and that it encourages and condones such things. To Kill a Mockingbird takes place in Maycomb, a small town in Alabama, during the depression from 1935-1937, and is told from the perspective of a little girl named ScoutRead MoreTo Kill a Mockingbird by Harper Lee Essay749 Words à |à 3 PagesTo Kill a Mockingbird by Harper Lee It is not what an author says, but what she whispers which is most important. In other words, one must read in between the lines to discover the subtler meaning of novels. This is true for To Kill a Mockingbird by Harper Lee. Understanding of the many themes in To Kill a Mockingbird is attained only by reading in between the lines. A major one of these themes is dignity as Harper Lee presents a clear picture of which charactersRead MoreQuotes To Kill A Mockingbird1096 Words à |à 5 Pagessaid. ââ¬ËMockingbirds donââ¬â¢t do one thing but make music for us to enjoy. They donââ¬â¢t eat up peopleââ¬â¢s gardens, donââ¬â¢t nest in corncribs, they donââ¬â¢t do one thing but sing their hearts out for us. Thatââ¬â¢s why it is a sin to kill a mockingbird.ââ¬â¢ â⬠(Lee 119) This symbolic and significant statement is found being spoken by Miss Maudie, a neighbor Jem and Scout were extremely fond of. Throughout the entire book, these incredible words find themselves thought of constantly by the reader. The mockingbird MissRead MoreThe Significance of the Title of To Kill a Mockingbird by Harper Lee1065 Words à |à 5 PagesThe Significance of the Title of To Kill a Mockingbird by Harper Lee The title of this novel is To Kill a Mockingbird and throughout the book the word mockingbird appears several times. The mockingbird is the most significant symbol in the novel. The motif of the story is the innocent creature of the mockingbird. What is a mockingbird? A mockingbird is a type of finch. It is a small plain bird and has a beautiful song. It got its name because its beautiful sing mocks Read MoreTo Kill a Mockingbird Justice1545 Words à |à 7 PagesAtticus Finch Quote 1 Atticus, you must be wrong.... Hows that? Well, most folks seem to think theyre right and youre wrong.... (11.54-56) If theres one thing that we learned from jeggings, Uggs, and chain wallets, its that the majority isnt always right. But Atticus doesnt need anyone to teach him those lessons. He already knows that individual conscience is a better guide to justice than majority opinion. The theme of justice plays a major role in To Kill a Mockingbird. IdeallyRead MoreKill A Mockingbird And The Secret Life Of Bees1711 Words à |à 7 PagesTo Kill a Mockingbird and The Secret Life of Bees By: Pawanpreet Mundi Every novel in the English literature has similarities and differences to another. The comparison between the novels is judged from topics such as the setting, laws, characters and daily living. The novel, To Kill a Mockingbird by Harper Lee has many similarities and differences with the novel, The Secret Life of Bees by Sue Monk Kidd. Both novels are comparative as the characters in the books, their relationships and communityRead MoreThe Justice And Injustice Of Kill A Mockingbird And 12 Angry Men1018 Words à |à 5 PagesThe Justice and Injustice in To Kill A Mockingbird and 12 Angry Men The novel To Kill A Mockingbird by Harper Lee and the film 12 Angry Men by Reginald Rose have many similarities and differences in relation to the theme of justice and injustice. The purpose of this essay is to explore these similarities and differences and find more in depth meaning to these two texts. In both To Kill A Mockingbird and 12 Angry Men, Atticus and Juror No. 8 abstain from commonly held prejudice views and try to uphold
Saturday, December 21, 2019
End of the World Essay examples - 2245 Words
Do you expect the world to end? Will humans leave the world to another life form soon? These questions have plagued man since his inception on this planet. Humans have, in every culture, have made predictions of how and when the world will end. We have done this either through religion or just average men or women who say they have the sight to see the future. Do we consider religion false and seers charlatans? We must first look at the worlds myths about the end of the world, or as is called from the Greek, apocalypse. We will examine myths from Christianity, Hindu, Norse and Mayan/Aztec cultures. We will also see if there are any similarities and can they be proven as fact, for prediction of any event is speculative at best. Let usâ⬠¦show more contentâ⬠¦A third of the earth was burned up, a third of the trees were burned up, and all the green grass was burned upâ⬠(NIV, 1999). The Anti-Christ takes over the world for Satan and tries to kill Gods chosen people and final ly make war with them, only to lose and then both are judged and then thrown into a lake of fire with the rest that did not believe in Christ and his salvation. In the end God and Christ bring heaven to earth and those who believed in them will inherent the earth, newly restored. We can see that the world as we know it will be destroyed and then this prophecy gives hope that there will be a new beginning. This destruction and reformation of the world is also prevalent in Islamic and Judaism culture. Another cultural myth is the Wars of Hindu mythology. In the Hindu teachings, The Wars of Hindu mythology depict great heroes and demons in combat of universal magnitude, overflowing with the tremendous power of celestial weapons, religious theology, the unexplained, and mystical beings. ââ¬Å"While no Hindu epic or scripture fails to describe the horrors of war and its fallout, major wars are fought with a religious purpose: often to eliminate demonic beings, or lords and rulers who pu rsue war wantonly for ambition and domination. The most destructive wars in Hindu myth are often genocidal in scale, they are driven with the mission of good triumphing over evilâ⬠(Mythology).Show MoreRelatedThe End Of The World Essay1913 Words à |à 8 PagesEthan Retland November 4, 2014 World religions Research paper The End of the World How will the world end? It has been asked by many different civilizations over the eons and has almost as many possible endings. Since mankind first started to record history there have been tales of creation and the end of the world. According to John Black in The Story of Ragnarok and the Armageddon, ââ¬Å"it (the end days) is the ââ¬ËJudgment Dayââ¬â¢ described in the Book of Revelations; in Judaism, it is the Achart hayamin;Read MoreThe End Of World War1303 Words à |à 6 PagesThe end of World War Two was the beginning of the Cold war. The United States and the Soviet Union emerged from this terrible time in World History with totally different economic and political goals and ambitions. The Cold War was a state of political, military and economic hostility that existed between the United States and the Soviet Union. The ideological differences between the two superpowers, because there was no large-scale fighting directly between the two sides, the world ââ¬Å" coldââ¬â¢ wasRead MoreThe End Of The World War872 Words à |à 4 Pageswoundââ¬â¢. Greece was not of course the only country that entered the postwar period scarred with the wounds of collaborationism, nor was the only country in which these wounds were still open long after the war was over. In the aftermath of the Second World War, Europe emerged both victorious and divided, as divided was the memory of the wartime experience in countries that had collaborated in one way or another with the perpetrators of the Final Solution. The transition to political and social normalcyRead MoreThe Forests : The End Of The World961 Words à |à 4 Pagesthat lapped gently to the end of her realm, her shimmery cloak slithering over the riverââ¬â¢s surface just as easily if it was solid ground. She gave a vexed sigh at the prospect of meeting the rest of the Elements, as it was no secret they abhorred one another. She slowed her pace a bit more to delay the inevitable, but she knew how vital this conference was; a child of all four elements had been born, and it needed to be eliminated as soon as possible. Water reached the end of the river, and gazedRead MoreThe End Of The World War Essay2139 Words à |à 9 PagesIts beginnings were anything but humble. In 1947, following the end of the Second World War, five major powers of the time, England, Russia, China, France, and the United States pioneered an institution to safeguard the peace of the world. Based on Woodrow Wilson s Fourteen Points peace proposal, submitted to congress January 8, 1918 (Patterson, UN, 10) a general association of nations to guarantee political independence and secure borders for great and small powers alike (Patterson, UN, 11) wasRead MoreEssay on The End of the World2082 Words à |à 9 Pagesgenerally, they worship the same God as the biblical Abraham and fight bitterly about it. They believe in the Garden of Eden, Original Sin, Heaven and Hell, and the Arc of the Covenant. As Robert E. Van Voorst notes in the class text, Anthology of World Scriptures, ââ¬Å"Like Judaism and Christianity, Islam foresees a l iteral resurrection of the body from death; soul and body are rejoined to face judgmentâ⬠(Van Voorst 317). Since the Torah, Old Testament, and the early chapters of the Qurââ¬â¢an are essentiallyRead MoreThe End Of World War I : The End Of World War One815 Words à |à 4 Pagesperson dreamed of. And it finally happened. The end of World War One was more than an end. It was the start of a new Chicago. After the war, Chicago jobs were needed more than ever. As Illinois supplied the war with around 300,000 soldiers, approximately 5,500 soldiers perished in trying to fight the Germans. Soon new opportunities occurred, making African Americans and women do the jobs of the men. This will soon play a large role in American jobs. World War 1 also affected anything that was GermanRead MoreThe Apocalypse : The End Of The World1768 Words à |à 8 PagesThe Christian apocalypse has focused on the end of the world, expressing the concerns of the populations in regards to the end of the world. Christianity has offered a way in which people may be saved from the apocalypse. This salvation can be achieved through an intense following of the Holy Scriptureââ¬â¢s instructions of prayer, fasting, and belief. Those who do not follow the Holy Scriptureââ¬â¢s will be left to experience the pain of the condemned world. You will notice that the focus of this apocalypseRead More The End of the World Essay3567 Words à |à 15 PagesThe End of the World In writing definitively about American films of the nineteen fifties, Douglas Brode refers to the societal hysteria resulting from fear of both the communist threat and the possibility of nuclear war. Accompanying this general state of mind was the emergence of the science fiction film as a major genre. Titles in the genre dealt with fantasy topics ranging from alien invasion (The Thing, 1951, or Invasion of the Body Snatchers, 1956), to biologial missing links (The CreatureRead MoreThe End Of World War II1684 Words à |à 7 Pages At the end of World War II was a time of great relief for Americans. With the economic boom that followed on its heels, it was also a time of great optimism. Yet for many scientists especially those who had contributed their talents and expertise to the development of Americaââ¬â¢s atomic bomb; the end of this war and the lead-up to the Cold War was also a time of great anxiety. The creation of the bomb led them to one conclusion that any future war could bring the end of the world as they knew it.
Friday, December 13, 2019
Writing Your Personal Statement Free Essays
What Is the personal statement? The personal statement is your chance to demonstrate what an excellent candidate y o are for your chosen course/ s. The statement cannot be more than 4000 characters including spaces or 47 lines. AAAS use sophisticated anti plagiarism software, so make sure your statement is all your own work, under no circumstances should you be tempted to Inc elude catapulted material from any source! How should I structure my personal statement? The recommended structure is as follows: paragraph 1 ââ¬â explain why you are passionate about your subject and why you are such a good candidate for the course paragraph 2 ââ¬â demonstrate what skills you have already developed from your A level studies and wider experiences paragraph 3 ââ¬â demonstrate what personal qualities you have, and how much of a contribution to university life you can make The best statements will also start with strong opening and closing sentences, but war et the main 3 sections first before you start to worry about these. We will write a custom essay sample on Writing Your Personal Statement or any similar topic only for you Order Now Guidelines for each section Paragraph 1 ââ¬â academic interest This should be the largest section of your statement (at least 50%) The key points for this section are to: show real passion and enthusiasm for your chosen subject show that you have academic curiosity This Is best achieved by Including examples of your wider reading and/ or talks you have attended and/ or other activities you have taken part in outside of your A level lessons. It is How to cite Writing Your Personal Statement, Papers
Thursday, December 5, 2019
How and why is federalism enshrined in the US Constitution free essay sample
How and why is federalism enshrined in the Constitution? (15 marks) Federalism is the system of government in which power is dispersed between central and state governments, each level of government having different responsibilities. Article four of the constitution is devoted to outlining the federal-state government relationship. Section one states that all states will honour all of the other states laws; this ensures that a marriage in Florida is also considered marriage in Arizona. Similarly, section two guarantees that citizens of one state are treated fairly and equally like all citizens of other states. For example, it enshrines that a person fleeing a crime from a state with certain punishments, shall be returned by another state if necessary. Moreover, the 10th amendment in the Bill of Rights reserves powers to the states and to the people that arenââ¬â¢t in the federal governmentsââ¬â¢ domain. Essentially meaning, powers not mentioned in the constitution that donâ⬠â¢t deal with national issues are left for the states to decide on. A key example being policing and other local matters. British oppression had made the Founding Fathers fearful of unchecked centralized power. The Tenth Amendment was enacted to limit federal power. The sheer size of the U.S. means that states such as Alaska have different cultures and demands compared to California. As a result, governing the enormity from Washington would be very difficult. This is why states have their own legislatures with significant responsibilities such as education, healthcare and judiciary procedure. The states are funded in part by the federal government which allows states to allocate their funding for the pressing issues in their region, which might not be an issue in a state. This enables a more democratic process as citizens elect officials on a state basis who are more understanding of local issues and ideas whilst also electing a President and Congress to look after the general welfare and security of the United States. Federalism means that the central government lays claim to less powers and responsibi lities than it would do if it werenââ¬â¢t for the states. It could be argued that federalism adds another check and balance-the federal government may be rich in tax revenues but has little influence within America and plays a bigger role internationally than domestically. The constitution was drawn up in response to tyrannical rule by Britain; fearful of a strong, distant and central power ignorant of the people, fearful of this being repeated, Federalism was seen as the bestà option. It was a compromise between self-governing autonomous states and a strong, overpowering central power. It meant at the time, that resources could be allocated accordingly to state demands whilst the federal government could unite forces in the event of an attempted invasion by a foreign power. ââ¬ËTransformed beyond recognition from the vision of the Founding Fathersââ¬â¢. Discuss this view of the modern US constitution. (45 marks) The US constitution has been the blueprint for countries around the world seeking to emulate a democratic system of governance. The constitution today still stands strong and is treated with the utmost respect by many Americans and its words are biblical to fundamentalists such as ââ¬ËTea Partyââ¬â¢ Republicans. The constitution was drawn up in wake of the tyrannical rule by the British Empire, over-taxed and underrepresented; the 13 colonies on the eastern coast were no longer content with the status quo and declared independence from their colonial rulers. Judging from the historical context, it is clear that the Founding Fathers wanted to prevent a situation similar to this ever arising again. This is why a constitution was drawn up compromising autonomous states and a strong central power which would oversee issues of national and international importance. Article 1 of the constitution established congress as the national legislature, giving it specific powers and responsibilities such as those to ââ¬Ëcoin moneyââ¬â¢ and ââ¬Ëdeclare warââ¬â¢. It is slightly ironic that this so far specific article is also home to the most enigmatic aspect of the U.S. constitution; ââ¬Å"provide for the common defence and general welfare of the United Statesââ¬â¢ and to make all ââ¬Å"nec essary and proper lawsâ⬠. The generalisation in these terms has led Article 1, Section 8 to be labelled as the ââ¬Ëelastic clauseââ¬â¢ of the Constitution. These terms donââ¬â¢t mention anything specific which has led them to be widely interpreted and argued over. The constitution has without doubt changed since its ratification in 1788, but because the Founding Fathersââ¬â¢ foresaw the necessity for change. They realised that it had to be designed to live and grow as the nation grows, which indeed it has and is evident in the fact that it is a global superpower and is home to the worldââ¬â¢s currency reserve. Article 5 is a living testament to this as a sign that the Philadelphia convention delegates knew that it would have to change with the times. This article reserved the responsibility of amending the constitution to congress and the statesââ¬â¢ providing both could deliver aà ââ¬Ësuper majorityââ¬â¢. Only 27 amendments to the constitution have ever been ratified (including the 10 in the Bill of Rights), demonstrating the religious nature of the constitution. Apart from the abolition of slavery, no subsequent amendments to the constitution have dramatically changed its nature. This demonstrates the almost religious nature of the constitution-changed so few times as to protect its power and standing in the governance of America. The constitution is living document, designed to be relevant for whatever period of time. However, despite this, the Bill of Rights, effectively apart of the constitution, is aimed at protecting citizens rights from a tyrannical government. But, recently, certain articles have been the source of controversy. A notable example being the 2nd amendment, the ââ¬Å"right of the people to keep and bear armsâ⬠to enable citizens to defend themselves from an autocratic ruler. This is a source of national debate, events such as the Sandy Hook massacre have led gun control campaigners to demand laws passed to make the supply of guns much tougher. But, opposition in the form of Republicans, see it as a violation to the 2nd amendment. Unlike the rest of the constitution, this is an archaic clause, only suitable for the circumstances in which the constitution was written, and not in the 21st century when the threat of a foreign power invading/a violent government has gradually diminished. The Founding Fathersââ¬â¢ established the Bill of Rights to ââ¬Å"sugar the constitutional pillâ⬠which gave an immense degree of power to the federal government and its branches. The 2nd amendment is not part of the elasticity of the constitution which sought to establish freedom and individual liberties. In fact, it could be argued that it detracts from the nature of freedom as citizens live their lives with the threat of gun violence whilst the constitution legalises it. This clearly wasnââ¬â¢t the intentions of the Founding Fathersââ¬â¢. The federal government over the last century has undertaken some of the responsibilities that traditionally belonged to the states. The changing federal-state relationship has primarily occurred under Democrat presidents, such as Franklin Roosevelt with the New Deal and President Obama with his economic stimulus package in 2009 and his flagship reform; ââ¬ËObamacareââ¬â¢. Such packages stipulate that states commit to providing certain services and invest in specific infrastructure projects. Traditionally, the 10th amendment protected states autonomy but Democrats have used the elastic clause ofà Article 1 to claim that they are providing for the ââ¬Å"general welfareâ⬠of the United States. But, many Republicans argue that the federal government is encroaching state rights with its demands for road building, improvements to education and compulsory healthcare insurance from employers. Although the central governments demands have been legitimate and well intended, the federal two-tier relationship was designed for two different layers of government doing different roles. But, elasticity of the constitution has led to the tax-rich Washington based administrations take action in times of economic hardship. Federalism has had to be diminished for the national good, which in itself is approved of in the constitution. The main body of the constitution and the Bill of Rights conflict with each other as providing for the general welfare of the country and passing ââ¬Å"necessaryâ⬠laws may take away part of the state legislatures reason for being. The 1st amendment was established to guarantee the most basic and fundamental rights of religion; freedom of speech and freedom of press. Since the threat of terrorism has plagued western society, organisations such as the NSA and CIA have infringed on citizens rights to free speech by listening into private phone calls a nd the scanning of emails and social network accounts. Many argue that these federal agencies have long exploited the excuse of protecting national security whilst bearing the hallmarks of an overbearing government preventing its citizens from expressing themselves freely without fearing reprimand and insecurity in their everyday lives. The revelations of Edward Snowden have given us an insight into just how extensive government spying is. Again, the federal government has defended its actions by using the elasticity clause, stating that it is acting to protect the national welfare. But, it is clearly unacceptable for a self-proclaimed democratic country to be suspicious of its subjects in this manner. The Founding Fathersââ¬â¢ could have never foreseen this situation in which technology is used to ââ¬Å"protect citizensâ⬠. But, since the system they established gives the government power to this, it can still carry on its extensive spying programs. Moreover, attempts have been made to make flag burning illegal under the constit ution. Flag burning is commonly used as a publicity stunt by Islamist extremists who feel that their religious beliefs conflict with American life. Banning of flag burning would prevent a specific section of American society from expressing their religious and personal views even ifà they do sometimes condone terrorism. It is unclear, again, what the Founding Fathersââ¬â¢ views were on the 1st amendment. As the constitution is a living document designed to evolve with the times, it is the responsibility of the current generation of citizens to interpret it and act accordingly. Total freedom given to extremists expressing their opinion could lead to citizens fearing for their lives in the event of a terrorist attack. Like most aspects of the constitution, freedom in one area could undermine it in another. The 8th amendment strictly prohibits ââ¬Å"cruel and unusual punishmentsâ⬠. This short and vague term has led many to believe that capital punishment should be abolished as it takes citizens lives. Some activists in favour of capital punishment believe that the 8th amendment technically allows for it to exist, many claim that the punishment in the form of lethal injection is not ââ¬Å"cruelâ⬠because as opposed to other methods such as death by firing squad or electric chair, the convicted feels very little pain and dies in a more humane circumstance than the latter two options. The Supreme Court has never declared capital punishment as ââ¬Ëunconstitutionalââ¬â¢, despite many unsuccessful reviews. It is perfectly legitimate for some forms of the death penalty to be considered humane and not cruel within reason. The Founding Fathersââ¬â¢ established a broad framework for subsequent generations to alter as necessary. No matter, capital punishment seems anomalous for a country whose constitution stipulates the prohibition of cruel and unusual punishments. Like with many other constitutional arguments, the historical context must be taken into account. At the time, the 13 colonies wanted to create a civilised and stable society. In conclusion, the constitution has evolved simultaneously with the United States. The country that the Founding Fathersââ¬â¢ created has expanded and transformed beyond recognition through time. Therefore, it is legitimate for the constitution to mirror this. Except, it hasnââ¬â¢t. The constitution still stands in its exact form as it did upon creation, excluding the Bill of Rights which was an addition also enacted by the Founding Fathersââ¬â¢, only 17 amendments have been passed. None of which have directly affected the nature of the historical document. Although the constitution might have stayed the same, the arguments and its purposes have developed dramatica lly. Both left and right, citizens respect the constitution and try to exploit its hollow meaning clauses for their own policies. It is treated reverently and still serves its purpose today;à ensuring accountability at every level of government. Perhaps it is too rigid in some aspects by granting the ââ¬Å"power of the purseâ⬠to a partisan Congress and nearly allowing America to default on its debts. Their vision will still be upheld so long as the Supreme Court continues to function as the umpire of constitutional debates.
Thursday, November 28, 2019
The Petticoat Affair Manners free essay sample
Bringing much more necromancy than most would have thought and at the same time a woman who did not fit the mold of the normal submissive political wife in Washington or in Tennessee came to the forefront of public opinion. Mrs. . Eaton was unwilling to stop being her unconventional self and President Jackson was unwilling to stop supporting her regardless of political consequences. She was a threat to the value system of what women should be and how they should conduct themselves both in private and especially in public situations.The Jackson era although change was coming was still regressive in the ole of women and what they were to do in society. Washington and Tennessee society snubbed her. To be socially ostracizes brought Jackson into her corner as his late and beloved Rachel had been cannibalized and victimized by polite society, which he thought caused her death. The author gives a short but accurate biography of President Jacksons life, which lets the reader understand his dependence and loyalty for friends, and his demand for absolute loyalty from his associates. We will write a custom essay sample on The Petticoat Affair: Manners or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Friends were all he had in life especially after Rachel died.Her death made him more protective of women ND therefore a perfect defender of Mrs.. Eaton. Mrs.. Eaton was the daughter of an Inn Keeper, William ONeal where many of the politicians of the day stayed in Washington, D. C. Most male Senators and Congressmen stayed in boarding houses like the ONeal as Congress was in session only part of the year. She had married Mr.. Timberline who was a purser in the Navy, tried to run a store, then later went back to the Navy. Her overt personality coupled with two almost elopements, fueled her reputation which came into question when her husband died on ship and she aired John Henry Eaton.This was done even before the required mourning period had ended. Another inattention to polite society. He had been a boarder at her fathers house and became Jacksons Secretary of War. She was the daughter of a Scot Irish boarding house owner she having never been admitted to society, as John Calhoun stated but when marriage to Mr.. Eaton occurred she wanted entrance to Washington Society. Both her husband and herself wanted admittance to Washington society but were denied it as social rules had been bent or broken and the societys matrons ad to protect their system from the change threatened by Mrs.. Eaton. President Jacksons beloved Rachel was cannibalized and when rumors were circulated about Margaret to keep her out of society and to publicly justify that excel suasion Jackson supported Margaret with much passion. President Jackson saw conspiracy everywhere as he tried to help the innkeepers daughter. Mrs.. Eaton was backed in her attempts to become socially accepted by the President, his friend s, the Globe Newspaper and of course her husband. President Jacksons obsession with Mrs. .Eaton and his ideas hat it was a political conspiracy by Calhoun or Clay put this scandal in a position to almost stop government working that were not concerned with it. His enemies or friends like Van Burden who took advantage of the scandal and Jacksons obsession with it to further his political future fought back and forth completely rendering the administration useless on other important issues of the day. I am amazed at the correspondence the author has retrieved when other topics like the nullification crises was pending yet the President was writing and calling meetings to get acceptance of a lady by Washington society.As the scandal grew it took on Jacksons idea that it had all been created to hurt Jackson politically. His cabinet was eliminated and his government did little during this scandal. He concentrated on very little else in his first term. He went against his Vice President, against Duff Green, against half of his cabinet and still did not get her accepted by society. She had been free with her attentions toward men. Almost eloped twice, married twice, and was somewhat outrageous in her self-promotion in the early sasss. She was ahead of her time and not complacent to wait while society hanged.Her husband continually backed her and the media made it a political struggle especially as Jackson labeled it a conspiracy against his democracy. This was social and political history. Accounts are given from many personal diaries, memoirs, papers, and other minute historical sources. The reader almost sickens as the government comes to a stalemate over whether this lady is accepted or not accepted into society. It appears to be trivial until one remembers the Monica Leninism Scandal which caused an impeachment of a President recently because he had sex with and intern and lied about it.Have things changed or has government always been about power and blocking power regardless of the method. I think the reader is rewarded into being immersed into the Jackson presidency, his alliances, his fears, and his reasons to back Mrs.. Eaton. The history of this period becomes more meaningful as it is personalized. The argument that Mrs.. Eaton represents a threat to the organized expectations of women is put forth but isnt perfect. It seems that her personality and her husbands constant flaring up of the situation makes it a larger media event.The fault may lie with her husband and Jackson democracy. Not all were equal and his insistence of her being a society lady might not have been necessary. She could have not cared and he should have not pushed her rejection to involve the President. My criticism should not be on the characters, though but the book. The author does a thorough job explaining the atmosphere and backs it with much proof. The everyday happenings and letter writings make history able to be found by this author.
Sunday, November 24, 2019
An American Childhood essays
An American Childhood essays An American Childhood, by Annie Dillard, is a happy memoir of Annie's own life, a child of a well-to-do Pittsburgh family. Dillard remembers much of her childhood and doesn't hesitate to tell us a bit of it. Author Flannery O'Conner once said, "any novelist who could survive her childhood had enough to write about for a lifetime." This was most certainly the case for Dillard. A person's childhood is something that cannot be forgotten. From grandparents telling their grandchildren about when they were their age, to criminals pleading that their childhood caused them to become evil, our first years are our most important. Annie Dillard It is clear that what Dillard tells us about her life is true. It is easy to classify Dillard as an avid reader as she constantly mentions all her books. "As a child I read hoping to learn everything, so I could be like my father," Dillard said on page 214. An American Childhood is extremely interesting and entertaining. Having taken place in modern times, Dillard was born in 1945 and the story begins when she is five, it is something we can all follow and appreciate as Dillard climbs her way through We, the readers, watch as Annie emerges from a typical five year old to the crazy, intelligent, independent young woman she becomes. Each year is a footstep with new adventures and new philosophies of the world around her. It is hard not to laugh as Annie does such crazy acts as quitting church at age 16 and writing her An American Childhood is not a book for a person without an imagination. As a reader you must be willing to interpret what Dillard says and fit into your own life and your own childhood. We can all relate to her feelings and frustrat ...
Thursday, November 21, 2019
What are the key influences that have shaped the development of Human Essay
What are the key influences that have shaped the development of Human resources Management in South Korea over the last thirty years - Essay Example The success of industrial organizations in this country is extensively attributed to both management styles and work attitudes. The extraordinary growth of the Korean economy for the last 30 years has got the attraction of academics and business people from around the world. The country got a real annual growth rate of about 8 per cent in gross national product during this time. Growth in the corporate sector was prominent and in fact shaped the basis of the economic growth. However, it had many problems despite its quantitative growth (Park 2001). Bearing in mind that the success of HRM development in the South Korea was remarkably high, the only growth factor cannot give explanation all of performance of this country in human resource development. Therefore, it is not just growth but special characteristics of Korean growth that have in fact contributed to the growth of education. (Mabey 1998) The current economic recession has affected every country of the world. Over the last two years, businesses around the world have been hit by regional economic crisis. In Asian countries, currency crisis and the attendant business slump led to different approaches within the businessmen and financial experts for reducing waste and creating greater efficiencies. The South Korean economy which dodged the recession with a narrow margin has little impact on its business structure. The tight money policies enacted by the government forced Korean firms to reform in order to alter organizational competence and profits. Although there are several historical factors which boosted South Korean economy after 1950, the period of 1945-1961 has roots of HRM development and economic boom in the country. During this period people of this country took great interest in gaining education which was the result of strong social indicators and economic motivations. During the period of 1945-1961, education played a great role in changing the lives of Koreans. The
Wednesday, November 20, 2019
Anemia Research Paper Example | Topics and Well Written Essays - 1250 words
Anemia - Research Paper Example Furthermore, deficiency of vitamins such as B-12, an integral component for formation of healthy red blood cells, also cause vitamin related anemia (American Society of Hematology). Named after the sickle shape that the red blood cells acquire, this type of anemia is inherited. The hostââ¬â¢s body is unable to make normal hemoglobin that causes the RBCs to have a crescent shape reducing ability to transfer oxygen. Having a shorter life, these cells die in 10-20 days (United States of America, Department of Health and Human Services). New cells arenââ¬â¢t formed fast enough to replace these dying cells. G6PD is an enzyme that induces resistance of red blood cells against materials such as sulfa, anti malarial drugs and naphthalene. Its absence causes the blood cells to burst when they come in contact with the aforementioned materials in the blood stream. The immune system itself attacks the red blood cells causing them to break down. This can take place post blood transfusion or bone marrow transplant. Major types include: autoimmune, alloimmune, and drug-induced anemia (United States of America, Department of Health and Human Services). Certain diseases such as that of kidney and liver disturb the hormonal balance of the body which consequently retards the production of red blood cells. Chemotherapy, administered to fight cancers, is also known to deter the production of red blood cells in the body causing anemia to the host. Virtually everyone is at a risk to develop anemia at one time or another during the course of oneââ¬â¢s life. However, certain parts of society are more likely to get it than others. Almost 10% of the women going through pregnancy or having large volumes of blood loss through menstrual cycles have been identified to have anemia in US alone (American Health Journal). Moreover, people who have recently passed through major surgery, gotten into accidents causing large amount of blood
Monday, November 18, 2019
Understanding how asset classes and systematic strategies behave and Thesis - 1
Understanding how asset classes and systematic strategies behave and perform during different macroeconomic environments - Thesis Example The CLI system uses a predefined system of indicators and uses their composite measure to predict the future economic activities. The movement of CLI is in the same direction of movement of the business cycle and they are specially designed to recognize the turning point. However, CLIs cannot be used to predict the intensity of recovery of the business cycle. The importance of this method has increased even more after the global financial crisis of 2008 as it has become very important for the policy makers, economists and other agents related to the business cycle to analyze the economic condition correctly (OECD, 2009). In case of the CLI OECD indicators it has been observed that the CLI results are mainly used by the in-house users. Analysts have mainly used this method to determine the current state of the economy. This paper focuses on the use of CLI indicators in predicting the future pattern of economic growth in a number of economies. This is done by reviewing the existing literature. The final part of the paper focuses on the behaviour of the asset classes and its relation to the business cycle. The CLI indicators was introduced in 1938 and has been modified a number of times to improve its efficiency over time. It has been stated that CLIs are mainly constructed by using reference series as it represents a composite of many other indicators. As in most of the other composite indicators Gross Domestic Product was expected to be one of the major indicators to be used as reference series in constructing CLI. However, in practice it has been observed that Index of Industrial Production (IIP) is taken as the primary reference series. The rationale behind involving IIP is that this is measured on a monthly basis whereas GDP is measured at a quarterly basis. It is for this reason that IIP is found to show the way in which GDP will behave in the subsequent months. In case of OECD countries the concept of leading
Friday, November 15, 2019
Resource Based Strategies used by Coca Cola
Resource Based Strategies used by Coca Cola Established in 1944, The Coca Cola Company (Coke) is based out of Atlanta, Georgia and produces Coca Cola, an aerated soft drink. It was originally developed by John Pemberton as a patent medicine in the late 19th century and bought out by Asa Friggs Candler a businessman with astute marketing tactics. John Pemberton formulated the Coca Cola recipe at the Eagle Drug and Chemical Company in Columbus, Georgia as a coca wine called Pembertons French Wine Coca. The CCC produces a concentrate which is sold to licensed Coca Cola bottlers all over the world. These bottlers have exclusive contracts with the CCC and produce the final product in cans and bottles from the concentrate by mixing it with filtered water and sweeteners. The product is then sold, distributed and merchandised to Coca Cola retailers and vending machines. The company also sells the concentrate for soda fountains to food service distributers and restaurants. Coke was first sold in bottles in 1894 while the cans of Coke were first sold in 1955. Coca Cola attempted to change the formula of the concentrate and merchandized it as New Coke. Follow-up taste tests disclosed that most of the consumers favored the taste of New Coke to both Pepsi and Coke but the same was not accepted by the public leading to a backlash. We will be studying this aspect of the company in this report. Pepsi is the major competitor and usually second to Coke in sales, but it outsells Coke in some markets. Coca-Colas advertising has significantly affected American culture. In 2006, Coca-Cola introduced My Coke Rewards, a customer loyalty campaign, where consumers could earn points by entering codes from packages of Coca-Cola products in their websites. Core Competencies Firms are repositories of capabilities as determined by the social knowledge structured by organizing principles. (Kogut, Zander) New knowledge can be created on the basis of combinative capabilities of the firm. Core competencieds of a firm can be firm specific and those that are in public domain (Belcher, Hassard Procter 1996). These can be applied into a core competency grid which consists of all possible meanings of core competencies with respect to a firm. It involves product, process and administrative competencies. Coca Cola has its product competencies in its brand name and the distinct taste that Coke offered. Coca Cola has become an indispensible component of the American culture. The companys brand name and popularity and identity all over the world are what make it saleable to all types of individuals. It is able to create products that taste goods and is liked by many people. However, in case of New Coke, the new product in itself was an attack on the Coke brand name and hence not accepted by the product. Coke has firm specific competencies as its model of licensed bottlers and a secret concentrate have not been successfully imitated by the competitors. The company makes use of a formula for their product that is top secret and it helps them achieve uniqueness in its industry. According to this view, firm-specific core competencies evolve only when there is a desire by the company or the customers to develop them. (Duarte Snyder 2003). The company makes use of a formula for their product that is top secret and it helps them achieve uniqueness in its industry. The next core competency is the administrative competency. The public domain competencies are a part of the human category of administrative competencies and can be well-defined procedures for administrative activities, for instance organizational structure, administrative capabilities etc. (Deal Kennedy 2000). Coke has a well organized organization structure which gives it administrative competency. It ensures that the company performs well and achieves its targets. The total core competencies of Coca Cola can be summarized as strong brand value, franchise network, cost controls, distribution network and administrative control. Therefore, the core competency of Coca-Cola can be shown in a grid as follows: Reference: Strategic management and core competencies, Anders Drejer Resources and Capabilities The figure below shows the method Coke uses to interface between strategy and firm. We can see that they are moving from emphasis on the Environment Strategy to a Firm Strategy. With regards to the decisions made by Coke, the following are the two notable points: Internal resources and capabilities are used for formulating strategy rather than external market focus The primary source of superior profitability is competitive advantage rather than industry attractiveness The figure below shows the process through which Coke links its resource, capability and competitive advantage. The organizational capabilities in order to implement its strategy and attain competitive advantage are also given below. Coke follows a strategy of leveraging its brand building capabilities to attract and retain consumers for its products. Thus, the competitive advantage of Coke is its Brand. The organizational capabilities of Coke in each functional area can listed be as follows: FUNCTIONAL AREA CAPABILITY Corporate Function Multidivisional Coordination International Management Financial Control Management Information Developed, Formal Vertical and Horizontal Structure Research Development Market Research Operations Supplier Relationship Product Design Suited to consume needs Marketing Brand management Reputation for Quality Market Trends Sales Distribution Speed of Distribution Effective Sales Promotion and Execution Organization Culture, Structure and Human Resources Coca-Colas HR policy follows think globally and act locally. Thus, Coca-Cola is a multi-local company. Although Coca-Colas headquarters is in Atlanta, Georgia, USA, it is more than U.S. company with some operations overseas. Nearly 80% of the companys operating income comes from its businesses outside the United States and it operates in over 195 countries worldwide. Coca-Cola manages them through 25 operating divisions making up six regional groups: North America, the European Union, the Pacific region, the Northeast Europe/Middle East (NEME) group, Africa and Latin America. Each group has a president, accountable for the businesses in his area. Each business has its own unique qualities and can stand on its own, but has the advantage of being in a group. The common element in Coca-Cola is its ability to make each location different, and allow it to conduct its business in the way that is appropriate for the local market. The culture is comprised of diversity and this allows the global HR to maintain the link between businesses and the corporation. Another support tool for HR in Coca-Cola is the HR development committee which was used nearly 10 years ago within the finance division with every functional area of the company now having one. The role of the committee is to identify talent within the function and then develop the talent to reach its potential and conduct talent assessments. Coca-Cola has also globally developed work place rights principles and a work place safety policy in order to provide safe and healthy working environment. The 92,800 suppliers to Coke around the world also have to practice these guiding principles. The vision that Coca-Cola has for its employees is Be a great place to work where people are inspired to be the best they can be. The values of Coke, which are guidelines for he action of its employees, can be as follows: Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Coca-Cola adopts the process of role culture, i.e. where all employees have a defined job to carry out and is normally split into a number of functions across hierarchy. Role culture is best applied in a hierarchy organizational structure in a large company and works well the roles of every employee have been pre-determined and they are in line with regulations and policies of the company. For example, Coca Cola has divided itself into various functions like accounts, marketing etc. There is also hierarchical ordering of office like are marketing director, brand managers, sales operatives etc. This type of culture is logical rational. Coke has also invested resources in the development of formal programmes designed to promote mentoring relationships as part of their human resource development strategy. They believe that this will help them build a competitive advantage through their employees and to create a high-performing organization. But the challenge is to maximize and/or optimize HRDs contribution to business success. Coca-Cola uses the technique of mentoring and coaching to develop their employees. Mentoring is the process of building a formal relationship where the mentor is an experienced and higher designated employee who is likely from a different department and thus no reporting relationship is involved. Mentoring helps the mentee understand the organization and their role and also helps him to learn about the culture, mission and context of how things get done. The advantages of mentoring programmes are that the mentee adopts the work culture of the organization better, increases performance, has incr eased commitment to the organization, increased job satisfaction, low-cost but highly relevant learning, and better cross-functional knowledge. Coaching is an interaction that is used for the purpose of developing performance and provides goals, techniques, practice and feedback. The purpose of coaching is to help an employee increase his competence and the probability of success. Coaching can occur downwards, upwards or laterally in the hierarchy. Coca-Cola Foods identifies five different types of coaching: modeling, instructing, enhancing performance, problem solving and inspiration, and support. Coca Cola Value Chain Analysis The value chain model, developed by Porter, is used to segregate a firm into its strategically relevant value generating activities in order to understand the behavior of costs and the existing and potential sources of differentiation. It is a systematic way of examining all the activities a firm performs and how they interact so to analyze the sources of competitive advantage. The value chain of the non-alcoholic beverage industry (in which the Coca Cola Company lies) contains five major activities. These activities include inbound logistics (suppliers), operations, outbound logistics (buyers/ customers), marketing and sales, and service. The value chain analysis of Coca Cola Company is shown below Figure: Porters Value Chain Analysis Inbound Logistics The Suppliers The suppliers of Coca-Cola include Ogilvy and Mather, Jones Lang LaSalle, Spherion, IBM, IMI Cornelius, and Prudential. The above companies supply to Coca Cola materials like ingredients, packaging, machinery, software etc. The Standards Coca-Cola has put certain regulations and standards in place which the suppliers (mentioned above) must adhere to. The company has named these guidelines as The Supplier Guiding Principles. Some of the guidelines include Compliance with laws, standards and regulations Freedom of association and collective bargaining Wages and benefits, work hours and overtime, health and safety, environment, etc. The Assessment Coca-Cola continually makes efforts to assess their suppliers by the help of third parties through interviews with contract workers and employers. If the supplier do not adhere to the supplier guiding principles or has any other issues, they are given some amount of time to take corrective measures; if not, Coca-Cola has the right to terminate their contract with these suppliers. Operations The Secret Formula Coca Colas core operation is the concentrate and syrup production. The company supplies this concentrate to the bottlers where the production of cola happens. Other activities that impacts Coca Colas business occurs across the value chain through systems distribution networks, bottling operations and sales and marketing activities. The challenges The company addresses the issues by cohesively working with their partners (bottlers, suppliers etc.) to reduce the overall effects at each level of the manufacturing process. They look at the problem from a holistic view by understanding the overall environmental impact of their business through the entire lifecycle of their products ranging from raw material procurement to the production, delivery, sales and marketing of the product. Outbound Logistics The Distribution System Coca Cola has the worlds largest distribution system. They operate in over 800 plants around the world. They operate in more than 200 different geographic locations and market more than 2,400 beverage products. They have distribution reach varying from hypermarkets such as Wal-Mart, fast food restaurants such as McDonalds to small Kirana stores in rural parts of India. The Bottling Partners Coca Cola has more than 300 bottling partners. These partners range from small family owned operations to publicly traded businesses. In order to work cohesively and meet the need of all their customers, Coca Cola has implemented the Coca Cola System in which they work together with their partners and develop strategies to benefit the full ecosystem. Sales and Marketing The Marketing Strategy Coca Cola is primarily a marketing company. They market more than 2,400 products to the consumers. They market worlds top four (by sales) beverage drink brands. Creativity is a vital strategy for Coca Cola. They work hard on their marketing strategy in order to deepen their brand connection with their customers. As a result, innovation plays a very important role in the company. Their marketing strategy is directly linked to the consumer ranging from advertising, to point of sale, to ultimately usage of a Coca Cola drink. They apply innovation is every dimension of the supply chain which includes new product development, increasing brand equity, packaging and designing various new advertising campaigns. Service Servicing their Customers Activities that maintain and enhance a product value include customer support, training and development, installation and maintenance. Coca Colas customers range from large international retailers like McDonalds, KFC and restaurants to smaller independent businesses and vendors like Kirana and regional stores. They provide customized services tailored to meet their customers needs. Servicing their Partners Coca Cola also supports their retailers by enabling them with the necessary training to help their businesses become more profitable and effective. They have set up Customer Development and Training Centers which are available to more than 21,000 independent retailers. They provide free training to the retailers in areas such as marketing, finance, operations, general management and customer service. Launch of New Coke The Number One position of Coke was endangered by the time Roberto Goizueta became chairman in 1981. Hit by competition from Pepsi, Coca-Cola launched a sweeter version of Coke by replacing its old formula in 1985. This was called the New Coke. Pepsi had launched a Pepsi Challenge, a series of taste tests which highlighted that Coca Cola could be easily defeated with respect to taste. Coca-Cola spent $4 million on market research. According to the research, it was concluded that Coke drinkers were more likely to shift from Coke to Pepsi or any other brand if it was available in the store, while most Pepsi drinkers strongly preferred Pepsi. The research suggested that the tangy and acidic formula was felt to be harsh by the younger generation. The decision to change their formula and pull the old Coke off the market came about because taste tests showed a distinct preference for the new formula. The new formula was slightly smoother with a sweeter variation and lesser tang. Coca Cola was already successful with launching Diet Coke. Hence, this time they focused more on the product rather than the demographics with the market inclining towards sweeter drinks. Coca Cola had to scrap the Original Coca Cola and introduce New Coke in its place as two competing products couldnt have been shelved at the same time. New Coke was finally introduced with the tagline The Best Just Got Better. The early response to the change was positive and the companys stock jumped with the announcement. The market research showed that 80% of America was aware of the New Coke within 48 hours. The sales rose by 8% for the same period last year. However, Coke faced a lot of problems during rollout. Pepsi took advantage of the busy Coke officials and used Print Media to declare themselves as the winner of Cola wars, thus undermining the PR and publicity activities for New Coke. This induced a sense of doubt and thus hampered the image of New Coke in front of media and public in general. The company feared boycotts from its customers and bottlers and the talks about reintroducing the old formula had already begun. Coke had been established in the Americans culture and became a fundamental part of their identity, and the change was not accepted well by the public. The customers refused to buy New Coke. Their protests, Coke came to realize, were over the very idea of changing the drink which had been embedded into their tradition rather than the sweeter taste into which it had been changed to. The company now feared boycotts from its consumers and its bottlers. The talks about reintroducing the old formula had already started by this time. The Turnaround and Aftermath Soon after the feared boycotts from its customers, Coca-Cola executives announced the return of the original coke in just less than three months after the new Cokes introduction. The company continued with the production of new Coke and named the old product Coca-Cola Classic, more commonly Coke Classic and later just Classic Coke. Many who tasted the hastily reintroduced formula were not convinced that the first batches really were the same formula that had supposedly been retired that spring. This is, in fact, partially true because Coca-Cola Classic differed from the original formula as all bottlers were using high fructose corn syrup instead of cane sugar. The company found out that the time, money and skill that was spent into consumer research on the new Coca-Cola could not reveal the deep and abiding emotional attachment to original Coca-Cola felt by so many of its customer. At first it looked as if Cokes worst fears had come to pass as Pepsi pulled into the lead, running yet another ad teasing Coke by suggesting that the whole thing was very confusing and consumers should just stick with Pepsi. But by the end of the year, Coke Classic was substantially outselling both New Coke and Pepsi, putting the company back into the number-one position it has enjoyed ever since. New Coke, by contrast, had dwindled to a mere three percent in market share. Coke spent a considerable amount of time trying to figure out where it had made a mistake, ultimately concluding that it had underestimated the public impact of the portion of the customer base that would be alienated by the switch. This narrative would not emerge for several years afterward, however, and in the meantime the public simply concluded that the company had, as Keough suggested, failed to consider the publics attachment to the idea of what Cokes old formula represented. Innovation and new product development The new Coke fiasco exposed two major issues with the Core activities of the company. The company did not understand its own brand The company did not understand its consumer decision making process The companys key asset as well as core competency was brand building. However this episode showed the understanding of the brand as a part of American culture was lacking. The episode although showed the company the attachment to the brand and showed the value of the brand hence this helped them understand their resources. The company did not understand the decision making process of the consumer as the consumer is affected by the brand and if blindfolded and made to sip the product the effect of the brand is not present. This episode showed the company that the brand cannot be separated from the product. This also changed their methods of market research which included both branded and unbranded tests. We shall analyze the innovation process as this is one of the key aspects of the whole issue. The method of market research prior to the New Coke was based on 3 processes: Taste tests: The blind taste tests were overwhelmingly positive; it showed that the new taste was better than old Coke and Pepsi. Focus groups: This was a key indicator and if this was followed then the issue could have been avoided. In the Focus groups, most participants said that it would take some getting used to. 10-12% was very angry and alienated at the change. This should have been explored. Surveys: These were given the highest weightage, as with most surveys they very positive in convincing the new management. There was a clear need to improve the new product development as well as the innovation process. Victor Behrmann, the head of the groups proficiency center Eurasia, Europe, and Africa, revamped the new product development process by two methods, He set up innovation centers in 108 countries, these countries accounted for more than 40% of the revenue of the Coca Cola Company. The center in Brussels is an example of such innovation centers. The Brussels innovation center belongs to the system of global innovation centers. The centers undertakings include: Development of product innovation Packaging Marketing and sales tools Quality control. It is responsible for producing more than 500 innovations a year. The portfolio worked on includes: sports drinks juice and juice drinks coffee water flavored water energy drinks teas carbonated soft drinks (CSDs) Syrups and milk-based products Some of the examples of innovations that have emerged from the innovation center are re-sealable canned beverages that are on-the-go and Point of Purchase cooler solutions. The second major change was the introduction of the stage gate model. The stage gate is called so because a stage is a particular phase of work and a gate is a decision making point. Every stage is followed by the gate which is a go/no-go decision. The gate opens and allows the project to move to the next stage. The gates are also used for quality control in a project. The different options at a gate are: Returning to the same stage (improvement); Termination Suspension; Proceeding (positive decision) Behrmann stressed that speed and efficiency are vital in the stage-gate process. The stage gate process requires additional roles or Human Resources to be available to run the process. The Human Resources required and their tasks are: We have analyzed the stage gate model of the Coca Cola Company which was worked upon by one of our members and we have classified some of the activities and stages of the model. Stage Gate Model It is a more structured decision making process and would involve a lot more people than the old methodology. Hence more decision makers, one of whom could have raised a doubt and sent the project back into the stage for further brand research. The highlighted part of the stage gate diagram shows where this most likely would have happened. There are branded and unbranded taste tests and the branded taste test would have brought out a reaction which would have been checked at the gate hence this would have been prevented. Stage Gate in practical Use A real-life example of the product development process: ILKO International project.
Wednesday, November 13, 2019
The Importance of Effective Writing for an 8th Grade Language Arts Portfolio :: essays research papers
One of the most important questions in writing is what is effective writing? Well, the definition of effective writing is how well the writing impacted someone, i.e. the reader. You can write whatever you want to, but if it isnââ¬â¢t effective then it is almost pointless. In order to change someoneââ¬â¢s opinion or in order to prove them wrong you need to make a large impact with what you are writing. There are six steps in order to make a piece of writing effective. These steps include convincing the reader, making the information comprehensible, making it easy to read, making the whole paper interesting, exhibit a clear and confident voice, and try to impact the reader emotionally. First off, included in the convincing the reader step is using the active voice instead of using the passive voice. For example use baseball player play baseball instead of baseball is played by baseball players. For the second criteria, comprehensible, eliminate words that are not essential to th e meaning or mood. For example do not use very, really, terribly, and awfully. For the third criteria, easy to read, combine short sentences to consolidate ideas, but donââ¬â¢t ramble, be effective. For example use the effective sentence when I dropped a boiled egg, it landed on my dog without breaking. Rather than the ineffective sentence I dropped an egg and it landed on my dog. The egg was boiled and it did not crack open. For the fourth criteria, making the whole paper interesting, vary the structure of you sentences. For example try using something interesting like I like to play baseball. I own seven baseballs and 2 baseball bats. Instead of using something boring like I own seven baseballs. I also own 2 baseball bats. I like to play baseball. For the fifth criteria, exhibit a clear and confident voice, reword redundant and words phrases. Ex. Use It is hot. Instead of it is a hot one. Finally, for the sixth criteria, try to impact the reader emotionally, consider having a t arget audience. By having a target audience you can impact the reader whom it is most important to you very easily. For example if you are trying to excite an environmentalist about a paper product then emphasize that it is recyclable, instead of its annual consumption. In order of importance these traits are ranked 1.) Comprehendible- if the reader can not understand what you are saying, then they have no reason to read it.
Subscribe to:
Posts (Atom)