The Petticoat Affair Manners free essay sample

Bringing much more necromancy than most would have thought and at the same time a woman who did not fit the mold of the normal submissive political wife in Washington or in Tennessee came to the forefront of public opinion. Mrs. . Eaton was unwilling to stop being her unconventional self and President Jackson was unwilling to stop supporting her regardless of political consequences. She was a threat to the value system of what women should be and how they should conduct themselves both in private and especially in public situations.The Jackson era although change was coming was still regressive in the ole of women and what they were to do in society. Washington and Tennessee society snubbed her. To be socially ostracizes brought Jackson into her corner as his late and beloved Rachel had been cannibalized and victimized by polite society, which he thought caused her death. The author gives a short but accurate biography of President Jacksons life, which lets the reader understand his dependence and loyalty for friends, and his demand for absolute loyalty from his associates. We will write a custom essay sample on The Petticoat Affair: Manners or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Friends were all he had in life especially after Rachel died.Her death made him more protective of women ND therefore a perfect defender of Mrs.. Eaton. Mrs.. Eaton was the daughter of an Inn Keeper, William ONeal where many of the politicians of the day stayed in Washington, D. C. Most male Senators and Congressmen stayed in boarding houses like the ONeal as Congress was in session only part of the year. She had married Mr.. Timberline who was a purser in the Navy, tried to run a store, then later went back to the Navy. Her overt personality coupled with two almost elopements, fueled her reputation which came into question when her husband died on ship and she aired John Henry Eaton.This was done even before the required mourning period had ended. Another inattention to polite society. He had been a boarder at her fathers house and became Jacksons Secretary of War. She was the daughter of a Scot Irish boarding house owner she having never been admitted to society, as John Calhoun stated but when marriage to Mr.. Eaton occurred she wanted entrance to Washington Society. Both her husband and herself wanted admittance to Washington society but were denied it as social rules had been bent or broken and the societys matrons ad to protect their system from the change threatened by Mrs.. Eaton. President Jacksons beloved Rachel was cannibalized and when rumors were circulated about Margaret to keep her out of society and to publicly justify that excel suasion Jackson supported Margaret with much passion. President Jackson saw conspiracy everywhere as he tried to help the innkeepers daughter. Mrs.. Eaton was backed in her attempts to become socially accepted by the President, his friend s, the Globe Newspaper and of course her husband. President Jacksons obsession with Mrs. .Eaton and his ideas hat it was a political conspiracy by Calhoun or Clay put this scandal in a position to almost stop government working that were not concerned with it. His enemies or friends like Van Burden who took advantage of the scandal and Jacksons obsession with it to further his political future fought back and forth completely rendering the administration useless on other important issues of the day. I am amazed at the correspondence the author has retrieved when other topics like the nullification crises was pending yet the President was writing and calling meetings to get acceptance of a lady by Washington society.As the scandal grew it took on Jacksons idea that it had all been created to hurt Jackson politically. His cabinet was eliminated and his government did little during this scandal. He concentrated on very little else in his first term. He went against his Vice President, against Duff Green, against half of his cabinet and still did not get her accepted by society. She had been free with her attentions toward men. Almost eloped twice, married twice, and was somewhat outrageous in her self-promotion in the early sasss. She was ahead of her time and not complacent to wait while society hanged.Her husband continually backed her and the media made it a political struggle especially as Jackson labeled it a conspiracy against his democracy. This was social and political history. Accounts are given from many personal diaries, memoirs, papers, and other minute historical sources. The reader almost sickens as the government comes to a stalemate over whether this lady is accepted or not accepted into society. It appears to be trivial until one remembers the Monica Leninism Scandal which caused an impeachment of a President recently because he had sex with and intern and lied about it.Have things changed or has government always been about power and blocking power regardless of the method. I think the reader is rewarded into being immersed into the Jackson presidency, his alliances, his fears, and his reasons to back Mrs.. Eaton. The history of this period becomes more meaningful as it is personalized. The argument that Mrs.. Eaton represents a threat to the organized expectations of women is put forth but isnt perfect. It seems that her personality and her husbands constant flaring up of the situation makes it a larger media event.The fault may lie with her husband and Jackson democracy. Not all were equal and his insistence of her being a society lady might not have been necessary. She could have not cared and he should have not pushed her rejection to involve the President. My criticism should not be on the characters, though but the book. The author does a thorough job explaining the atmosphere and backs it with much proof. The everyday happenings and letter writings make history able to be found by this author.

An American Childhood essays

An American Childhood essays An American Childhood, by Annie Dillard, is a happy memoir of Annie's own life, a child of a well-to-do Pittsburgh family. Dillard remembers much of her childhood and doesn't hesitate to tell us a bit of it. Author Flannery O'Conner once said, "any novelist who could survive her childhood had enough to write about for a lifetime." This was most certainly the case for Dillard. A person's childhood is something that cannot be forgotten. From grandparents telling their grandchildren about when they were their age, to criminals pleading that their childhood caused them to become evil, our first years are our most important. Annie Dillard It is clear that what Dillard tells us about her life is true. It is easy to classify Dillard as an avid reader as she constantly mentions all her books. "As a child I read hoping to learn everything, so I could be like my father," Dillard said on page 214. An American Childhood is extremely interesting and entertaining. Having taken place in modern times, Dillard was born in 1945 and the story begins when she is five, it is something we can all follow and appreciate as Dillard climbs her way through We, the readers, watch as Annie emerges from a typical five year old to the crazy, intelligent, independent young woman she becomes. Each year is a footstep with new adventures and new philosophies of the world around her. It is hard not to laugh as Annie does such crazy acts as quitting church at age 16 and writing her An American Childhood is not a book for a person without an imagination. As a reader you must be willing to interpret what Dillard says and fit into your own life and your own childhood. We can all relate to her feelings and frustrat ...

What are the key influences that have shaped the development of Human Essay

What are the key influences that have shaped the development of Human resources Management in South Korea over the last thirty years - Essay Example The success of industrial organizations in this country is extensively attributed to both management styles and work attitudes. The extraordinary growth of the Korean economy for the last 30 years has got the attraction of academics and business people from around the world. The country got a real annual growth rate of about 8 per cent in gross national product during this time. Growth in the corporate sector was prominent and in fact shaped the basis of the economic growth. However, it had many problems despite its quantitative growth (Park 2001). Bearing in mind that the success of HRM development in the South Korea was remarkably high, the only growth factor cannot give explanation all of performance of this country in human resource development. Therefore, it is not just growth but special characteristics of Korean growth that have in fact contributed to the growth of education. (Mabey 1998) The current economic recession has affected every country of the world. Over the last two years, businesses around the world have been hit by regional economic crisis. In Asian countries, currency crisis and the attendant business slump led to different approaches within the businessmen and financial experts for reducing waste and creating greater efficiencies. The South Korean economy which dodged the recession with a narrow margin has little impact on its business structure. The tight money policies enacted by the government forced Korean firms to reform in order to alter organizational competence and profits. Although there are several historical factors which boosted South Korean economy after 1950, the period of 1945-1961 has roots of HRM development and economic boom in the country. During this period people of this country took great interest in gaining education which was the result of strong social indicators and economic motivations. During the period of 1945-1961, education played a great role in changing the lives of Koreans. The

Anemia Research Paper Example | Topics and Well Written Essays - 1250 words

Anemia - Research Paper Example Furthermore, deficiency of vitamins such as B-12, an integral component for formation of healthy red blood cells, also cause vitamin related anemia (American Society of Hematology). Named after the sickle shape that the red blood cells acquire, this type of anemia is inherited. The host’s body is unable to make normal hemoglobin that causes the RBCs to have a crescent shape reducing ability to transfer oxygen. Having a shorter life, these cells die in 10-20 days (United States of America, Department of Health and Human Services). New cells aren’t formed fast enough to replace these dying cells. G6PD is an enzyme that induces resistance of red blood cells against materials such as sulfa, anti malarial drugs and naphthalene. Its absence causes the blood cells to burst when they come in contact with the aforementioned materials in the blood stream. The immune system itself attacks the red blood cells causing them to break down. This can take place post blood transfusion or bone marrow transplant. Major types include: autoimmune, alloimmune, and drug-induced anemia (United States of America, Department of Health and Human Services). Certain diseases such as that of kidney and liver disturb the hormonal balance of the body which consequently retards the production of red blood cells. Chemotherapy, administered to fight cancers, is also known to deter the production of red blood cells in the body causing anemia to the host. Virtually everyone is at a risk to develop anemia at one time or another during the course of one’s life. However, certain parts of society are more likely to get it than others. Almost 10% of the women going through pregnancy or having large volumes of blood loss through menstrual cycles have been identified to have anemia in US alone (American Health Journal). Moreover, people who have recently passed through major surgery, gotten into accidents causing large amount of blood

Understanding how asset classes and systematic strategies behave and Thesis - 1

Understanding how asset classes and systematic strategies behave and perform during different macroeconomic environments - Thesis Example The CLI system uses a predefined system of indicators and uses their composite measure to predict the future economic activities. The movement of CLI is in the same direction of movement of the business cycle and they are specially designed to recognize the turning point. However, CLIs cannot be used to predict the intensity of recovery of the business cycle. The importance of this method has increased even more after the global financial crisis of 2008 as it has become very important for the policy makers, economists and other agents related to the business cycle to analyze the economic condition correctly (OECD, 2009). In case of the CLI OECD indicators it has been observed that the CLI results are mainly used by the in-house users. Analysts have mainly used this method to determine the current state of the economy. This paper focuses on the use of CLI indicators in predicting the future pattern of economic growth in a number of economies. This is done by reviewing the existing literature. The final part of the paper focuses on the behaviour of the asset classes and its relation to the business cycle. The CLI indicators was introduced in 1938 and has been modified a number of times to improve its efficiency over time. It has been stated that CLIs are mainly constructed by using reference series as it represents a composite of many other indicators. As in most of the other composite indicators Gross Domestic Product was expected to be one of the major indicators to be used as reference series in constructing CLI. However, in practice it has been observed that Index of Industrial Production (IIP) is taken as the primary reference series. The rationale behind involving IIP is that this is measured on a monthly basis whereas GDP is measured at a quarterly basis. It is for this reason that IIP is found to show the way in which GDP will behave in the subsequent months. In case of OECD countries the concept of leading

Resource Based Strategies used by Coca Cola

Resource Based Strategies used by Coca Cola Established in 1944, The Coca Cola Company (Coke) is based out of Atlanta, Georgia and produces Coca Cola, an aerated soft drink. It was originally developed by John Pemberton as a patent medicine in the late 19th century and bought out by Asa Friggs Candler a businessman with astute marketing tactics. John Pemberton formulated the Coca Cola recipe at the Eagle Drug and Chemical Company in Columbus, Georgia as a coca wine called Pembertons French Wine Coca. The CCC produces a concentrate which is sold to licensed Coca Cola bottlers all over the world. These bottlers have exclusive contracts with the CCC and produce the final product in cans and bottles from the concentrate by mixing it with filtered water and sweeteners. The product is then sold, distributed and merchandised to Coca Cola retailers and vending machines. The company also sells the concentrate for soda fountains to food service distributers and restaurants. Coke was first sold in bottles in 1894 while the cans of Coke were first sold in 1955. Coca Cola attempted to change the formula of the concentrate and merchandized it as New Coke. Follow-up taste tests disclosed that most of the consumers favored the taste of New Coke to both Pepsi and Coke but the same was not accepted by the public leading to a backlash. We will be studying this aspect of the company in this report. Pepsi is the major competitor and usually second to Coke in sales, but it outsells Coke in some markets. Coca-Colas advertising has significantly affected American culture. In 2006, Coca-Cola introduced My Coke Rewards, a customer loyalty campaign, where consumers could earn points by entering codes from packages of Coca-Cola products in their websites. Core Competencies Firms are repositories of capabilities as determined by the social knowledge structured by organizing principles. (Kogut, Zander) New knowledge can be created on the basis of combinative capabilities of the firm. Core competencieds of a firm can be firm specific and those that are in public domain (Belcher, Hassard Procter 1996). These can be applied into a core competency grid which consists of all possible meanings of core competencies with respect to a firm. It involves product, process and administrative competencies. Coca Cola has its product competencies in its brand name and the distinct taste that Coke offered. Coca Cola has become an indispensible component of the American culture. The companys brand name and popularity and identity all over the world are what make it saleable to all types of individuals. It is able to create products that taste goods and is liked by many people. However, in case of New Coke, the new product in itself was an attack on the Coke brand name and hence not accepted by the product. Coke has firm specific competencies as its model of licensed bottlers and a secret concentrate have not been successfully imitated by the competitors. The company makes use of a formula for their product that is top secret and it helps them achieve uniqueness in its industry. According to this view, firm-specific core competencies evolve only when there is a desire by the company or the customers to develop them. (Duarte Snyder 2003). The company makes use of a formula for their product that is top secret and it helps them achieve uniqueness in its industry. The next core competency is the administrative competency. The public domain competencies are a part of the human category of administrative competencies and can be well-defined procedures for administrative activities, for instance organizational structure, administrative capabilities etc. (Deal Kennedy 2000). Coke has a well organized organization structure which gives it administrative competency. It ensures that the company performs well and achieves its targets. The total core competencies of Coca Cola can be summarized as strong brand value, franchise network, cost controls, distribution network and administrative control. Therefore, the core competency of Coca-Cola can be shown in a grid as follows: Reference: Strategic management and core competencies, Anders Drejer Resources and Capabilities The figure below shows the method Coke uses to interface between strategy and firm. We can see that they are moving from emphasis on the Environment Strategy to a Firm Strategy. With regards to the decisions made by Coke, the following are the two notable points: Internal resources and capabilities are used for formulating strategy rather than external market focus The primary source of superior profitability is competitive advantage rather than industry attractiveness The figure below shows the process through which Coke links its resource, capability and competitive advantage. The organizational capabilities in order to implement its strategy and attain competitive advantage are also given below. Coke follows a strategy of leveraging its brand building capabilities to attract and retain consumers for its products. Thus, the competitive advantage of Coke is its Brand. The organizational capabilities of Coke in each functional area can listed be as follows: FUNCTIONAL AREA CAPABILITY Corporate Function Multidivisional Coordination International Management Financial Control Management Information Developed, Formal Vertical and Horizontal Structure Research Development Market Research Operations Supplier Relationship Product Design Suited to consume needs Marketing Brand management Reputation for Quality Market Trends Sales Distribution Speed of Distribution Effective Sales Promotion and Execution Organization Culture, Structure and Human Resources Coca-Colas HR policy follows think globally and act locally. Thus, Coca-Cola is a multi-local company. Although Coca-Colas headquarters is in Atlanta, Georgia, USA, it is more than U.S. company with some operations overseas. Nearly 80% of the companys operating income comes from its businesses outside the United States and it operates in over 195 countries worldwide. Coca-Cola manages them through 25 operating divisions making up six regional groups: North America, the European Union, the Pacific region, the Northeast Europe/Middle East (NEME) group, Africa and Latin America. Each group has a president, accountable for the businesses in his area. Each business has its own unique qualities and can stand on its own, but has the advantage of being in a group. The common element in Coca-Cola is its ability to make each location different, and allow it to conduct its business in the way that is appropriate for the local market. The culture is comprised of diversity and this allows the global HR to maintain the link between businesses and the corporation. Another support tool for HR in Coca-Cola is the HR development committee which was used nearly 10 years ago within the finance division with every functional area of the company now having one. The role of the committee is to identify talent within the function and then develop the talent to reach its potential and conduct talent assessments. Coca-Cola has also globally developed work place rights principles and a work place safety policy in order to provide safe and healthy working environment. The 92,800 suppliers to Coke around the world also have to practice these guiding principles. The vision that Coca-Cola has for its employees is Be a great place to work where people are inspired to be the best they can be. The values of Coke, which are guidelines for he action of its employees, can be as follows: Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Coca-Cola adopts the process of role culture, i.e. where all employees have a defined job to carry out and is normally split into a number of functions across hierarchy. Role culture is best applied in a hierarchy organizational structure in a large company and works well the roles of every employee have been pre-determined and they are in line with regulations and policies of the company. For example, Coca Cola has divided itself into various functions like accounts, marketing etc. There is also hierarchical ordering of office like are marketing director, brand managers, sales operatives etc. This type of culture is logical rational. Coke has also invested resources in the development of formal programmes designed to promote mentoring relationships as part of their human resource development strategy. They believe that this will help them build a competitive advantage through their employees and to create a high-performing organization. But the challenge is to maximize and/or optimize HRDs contribution to business success. Coca-Cola uses the technique of mentoring and coaching to develop their employees. Mentoring is the process of building a formal relationship where the mentor is an experienced and higher designated employee who is likely from a different department and thus no reporting relationship is involved. Mentoring helps the mentee understand the organization and their role and also helps him to learn about the culture, mission and context of how things get done. The advantages of mentoring programmes are that the mentee adopts the work culture of the organization better, increases performance, has incr eased commitment to the organization, increased job satisfaction, low-cost but highly relevant learning, and better cross-functional knowledge. Coaching is an interaction that is used for the purpose of developing performance and provides goals, techniques, practice and feedback. The purpose of coaching is to help an employee increase his competence and the probability of success. Coaching can occur downwards, upwards or laterally in the hierarchy. Coca-Cola Foods identifies five different types of coaching: modeling, instructing, enhancing performance, problem solving and inspiration, and support. Coca Cola Value Chain Analysis The value chain model, developed by Porter, is used to segregate a firm into its strategically relevant value generating activities in order to understand the behavior of costs and the existing and potential sources of differentiation. It is a systematic way of examining all the activities a firm performs and how they interact so to analyze the sources of competitive advantage. The value chain of the non-alcoholic beverage industry (in which the Coca Cola Company lies) contains five major activities. These activities include inbound logistics (suppliers), operations, outbound logistics (buyers/ customers), marketing and sales, and service. The value chain analysis of Coca Cola Company is shown below Figure: Porters Value Chain Analysis Inbound Logistics The Suppliers The suppliers of Coca-Cola include Ogilvy and Mather, Jones Lang LaSalle, Spherion, IBM, IMI Cornelius, and Prudential. The above companies supply to Coca Cola materials like ingredients, packaging, machinery, software etc. The Standards Coca-Cola has put certain regulations and standards in place which the suppliers (mentioned above) must adhere to. The company has named these guidelines as The Supplier Guiding Principles. Some of the guidelines include Compliance with laws, standards and regulations Freedom of association and collective bargaining Wages and benefits, work hours and overtime, health and safety, environment, etc. The Assessment Coca-Cola continually makes efforts to assess their suppliers by the help of third parties through interviews with contract workers and employers. If the supplier do not adhere to the supplier guiding principles or has any other issues, they are given some amount of time to take corrective measures; if not, Coca-Cola has the right to terminate their contract with these suppliers. Operations The Secret Formula Coca Colas core operation is the concentrate and syrup production. The company supplies this concentrate to the bottlers where the production of cola happens. Other activities that impacts Coca Colas business occurs across the value chain through systems distribution networks, bottling operations and sales and marketing activities. The challenges The company addresses the issues by cohesively working with their partners (bottlers, suppliers etc.) to reduce the overall effects at each level of the manufacturing process. They look at the problem from a holistic view by understanding the overall environmental impact of their business through the entire lifecycle of their products ranging from raw material procurement to the production, delivery, sales and marketing of the product. Outbound Logistics The Distribution System Coca Cola has the worlds largest distribution system. They operate in over 800 plants around the world. They operate in more than 200 different geographic locations and market more than 2,400 beverage products. They have distribution reach varying from hypermarkets such as Wal-Mart, fast food restaurants such as McDonalds to small Kirana stores in rural parts of India. The Bottling Partners Coca Cola has more than 300 bottling partners. These partners range from small family owned operations to publicly traded businesses. In order to work cohesively and meet the need of all their customers, Coca Cola has implemented the Coca Cola System in which they work together with their partners and develop strategies to benefit the full ecosystem. Sales and Marketing The Marketing Strategy Coca Cola is primarily a marketing company. They market more than 2,400 products to the consumers. They market worlds top four (by sales) beverage drink brands. Creativity is a vital strategy for Coca Cola. They work hard on their marketing strategy in order to deepen their brand connection with their customers. As a result, innovation plays a very important role in the company. Their marketing strategy is directly linked to the consumer ranging from advertising, to point of sale, to ultimately usage of a Coca Cola drink. They apply innovation is every dimension of the supply chain which includes new product development, increasing brand equity, packaging and designing various new advertising campaigns. Service Servicing their Customers Activities that maintain and enhance a product value include customer support, training and development, installation and maintenance. Coca Colas customers range from large international retailers like McDonalds, KFC and restaurants to smaller independent businesses and vendors like Kirana and regional stores. They provide customized services tailored to meet their customers needs. Servicing their Partners Coca Cola also supports their retailers by enabling them with the necessary training to help their businesses become more profitable and effective. They have set up Customer Development and Training Centers which are available to more than 21,000 independent retailers. They provide free training to the retailers in areas such as marketing, finance, operations, general management and customer service. Launch of New Coke The Number One position of Coke was endangered by the time Roberto Goizueta became chairman in 1981. Hit by competition from Pepsi, Coca-Cola launched a sweeter version of Coke by replacing its old formula in 1985. This was called the New Coke. Pepsi had launched a Pepsi Challenge, a series of taste tests which highlighted that Coca Cola could be easily defeated with respect to taste. Coca-Cola spent $4 million on market research. According to the research, it was concluded that Coke drinkers were more likely to shift from Coke to Pepsi or any other brand if it was available in the store, while most Pepsi drinkers strongly preferred Pepsi. The research suggested that the tangy and acidic formula was felt to be harsh by the younger generation. The decision to change their formula and pull the old Coke off the market came about because taste tests showed a distinct preference for the new formula. The new formula was slightly smoother with a sweeter variation and lesser tang. Coca Cola was already successful with launching Diet Coke. Hence, this time they focused more on the product rather than the demographics with the market inclining towards sweeter drinks. Coca Cola had to scrap the Original Coca Cola and introduce New Coke in its place as two competing products couldnt have been shelved at the same time. New Coke was finally introduced with the tagline The Best Just Got Better. The early response to the change was positive and the companys stock jumped with the announcement. The market research showed that 80% of America was aware of the New Coke within 48 hours. The sales rose by 8% for the same period last year. However, Coke faced a lot of problems during rollout. Pepsi took advantage of the busy Coke officials and used Print Media to declare themselves as the winner of Cola wars, thus undermining the PR and publicity activities for New Coke. This induced a sense of doubt and thus hampered the image of New Coke in front of media and public in general. The company feared boycotts from its customers and bottlers and the talks about reintroducing the old formula had already begun. Coke had been established in the Americans culture and became a fundamental part of their identity, and the change was not accepted well by the public. The customers refused to buy New Coke. Their protests, Coke came to realize, were over the very idea of changing the drink which had been embedded into their tradition rather than the sweeter taste into which it had been changed to. The company now feared boycotts from its consumers and its bottlers. The talks about reintroducing the old formula had already started by this time. The Turnaround and Aftermath Soon after the feared boycotts from its customers, Coca-Cola executives announced the return of the original coke in just less than three months after the new Cokes introduction. The company continued with the production of new Coke and named the old product Coca-Cola Classic, more commonly Coke Classic and later just Classic Coke. Many who tasted the hastily reintroduced formula were not convinced that the first batches really were the same formula that had supposedly been retired that spring. This is, in fact, partially true because Coca-Cola Classic differed from the original formula as all bottlers were using high fructose corn syrup instead of cane sugar. The company found out that the time, money and skill that was spent into consumer research on the new Coca-Cola could not reveal the deep and abiding emotional attachment to original Coca-Cola felt by so many of its customer. At first it looked as if Cokes worst fears had come to pass as Pepsi pulled into the lead, running yet another ad teasing Coke by suggesting that the whole thing was very confusing and consumers should just stick with Pepsi. But by the end of the year, Coke Classic was substantially outselling both New Coke and Pepsi, putting the company back into the number-one position it has enjoyed ever since. New Coke, by contrast, had dwindled to a mere three percent in market share. Coke spent a considerable amount of time trying to figure out where it had made a mistake, ultimately concluding that it had underestimated the public impact of the portion of the customer base that would be alienated by the switch. This narrative would not emerge for several years afterward, however, and in the meantime the public simply concluded that the company had, as Keough suggested, failed to consider the publics attachment to the idea of what Cokes old formula represented. Innovation and new product development The new Coke fiasco exposed two major issues with the Core activities of the company. The company did not understand its own brand The company did not understand its consumer decision making process The companys key asset as well as core competency was brand building. However this episode showed the understanding of the brand as a part of American culture was lacking. The episode although showed the company the attachment to the brand and showed the value of the brand hence this helped them understand their resources. The company did not understand the decision making process of the consumer as the consumer is affected by the brand and if blindfolded and made to sip the product the effect of the brand is not present. This episode showed the company that the brand cannot be separated from the product. This also changed their methods of market research which included both branded and unbranded tests. We shall analyze the innovation process as this is one of the key aspects of the whole issue. The method of market research prior to the New Coke was based on 3 processes: Taste tests: The blind taste tests were overwhelmingly positive; it showed that the new taste was better than old Coke and Pepsi. Focus groups: This was a key indicator and if this was followed then the issue could have been avoided. In the Focus groups, most participants said that it would take some getting used to. 10-12% was very angry and alienated at the change. This should have been explored. Surveys: These were given the highest weightage, as with most surveys they very positive in convincing the new management. There was a clear need to improve the new product development as well as the innovation process. Victor Behrmann, the head of the groups proficiency center Eurasia, Europe, and Africa, revamped the new product development process by two methods, He set up innovation centers in 108 countries, these countries accounted for more than 40% of the revenue of the Coca Cola Company. The center in Brussels is an example of such innovation centers. The Brussels innovation center belongs to the system of global innovation centers. The centers undertakings include: Development of product innovation Packaging Marketing and sales tools Quality control. It is responsible for producing more than 500 innovations a year. The portfolio worked on includes: sports drinks juice and juice drinks coffee water flavored water energy drinks teas carbonated soft drinks (CSDs) Syrups and milk-based products Some of the examples of innovations that have emerged from the innovation center are re-sealable canned beverages that are on-the-go and Point of Purchase cooler solutions. The second major change was the introduction of the stage gate model. The stage gate is called so because a stage is a particular phase of work and a gate is a decision making point. Every stage is followed by the gate which is a go/no-go decision. The gate opens and allows the project to move to the next stage. The gates are also used for quality control in a project. The different options at a gate are: Returning to the same stage (improvement); Termination Suspension; Proceeding (positive decision) Behrmann stressed that speed and efficiency are vital in the stage-gate process. The stage gate process requires additional roles or Human Resources to be available to run the process. The Human Resources required and their tasks are: We have analyzed the stage gate model of the Coca Cola Company which was worked upon by one of our members and we have classified some of the activities and stages of the model. Stage Gate Model It is a more structured decision making process and would involve a lot more people than the old methodology. Hence more decision makers, one of whom could have raised a doubt and sent the project back into the stage for further brand research. The highlighted part of the stage gate diagram shows where this most likely would have happened. There are branded and unbranded taste tests and the branded taste test would have brought out a reaction which would have been checked at the gate hence this would have been prevented. Stage Gate in practical Use A real-life example of the product development process: ILKO International project.

The Importance of Effective Writing for an 8th Grade Language Arts Portfolio :: essays research papers

One of the most important questions in writing is what is effective writing? Well, the definition of effective writing is how well the writing impacted someone, i.e. the reader. You can write whatever you want to, but if it isn’t effective then it is almost pointless. In order to change someone’s opinion or in order to prove them wrong you need to make a large impact with what you are writing. There are six steps in order to make a piece of writing effective. These steps include convincing the reader, making the information comprehensible, making it easy to read, making the whole paper interesting, exhibit a clear and confident voice, and try to impact the reader emotionally. First off, included in the convincing the reader step is using the active voice instead of using the passive voice. For example use baseball player play baseball instead of baseball is played by baseball players. For the second criteria, comprehensible, eliminate words that are not essential to th e meaning or mood. For example do not use very, really, terribly, and awfully. For the third criteria, easy to read, combine short sentences to consolidate ideas, but don’t ramble, be effective. For example use the effective sentence when I dropped a boiled egg, it landed on my dog without breaking. Rather than the ineffective sentence I dropped an egg and it landed on my dog. The egg was boiled and it did not crack open. For the fourth criteria, making the whole paper interesting, vary the structure of you sentences. For example try using something interesting like I like to play baseball. I own seven baseballs and 2 baseball bats. Instead of using something boring like I own seven baseballs. I also own 2 baseball bats. I like to play baseball. For the fifth criteria, exhibit a clear and confident voice, reword redundant and words phrases. Ex. Use It is hot. Instead of it is a hot one. Finally, for the sixth criteria, try to impact the reader emotionally, consider having a t arget audience. By having a target audience you can impact the reader whom it is most important to you very easily. For example if you are trying to excite an environmentalist about a paper product then emphasize that it is recyclable, instead of its annual consumption. In order of importance these traits are ranked 1.) Comprehendible- if the reader can not understand what you are saying, then they have no reason to read it.